About Us

Our Story 

 

This is my story …
In 2012, I had just left my job as trainer teaching drama techniques to adults and children.
Just then, I was offered a joint venture by a friend to design some home linen to sell to a niche market. Having realised in recent times that I had a flair for creativity, I jumped on the bandwagon on a part time basis, wanting to take it easy after my last job.
Two years later we applied for Trademark for Liru Creations … LIRU being the 1st 2 letters of our names!
The customised home linen business was good… we had a presence in Mumbai, Kolkata and Chennai. The creative work was very gratifying – and our USP was unique, one of a kind, exclusive products.
Soon, Liru Creations also got into frocks for girls… exclusive and one of a kind.
Life was good!
But, there was something troubling me. The left over fabric from these projects had to be thrown. I couldn’t bring myself to throw it away and thus kept collecting it… in to a mound! Though I did try to utilise as much as possible… but there was much more than I could use. This gnawed at my heart.
A few years ago, I tried my hand at making a bag by upcycling a couple of jeans. But there was some leftover from that as well! So, designed a smaller bag combining the leftover fabric… then designed coasters from the leftover from that, and then from the last bit we made baggage tags…. Till we had NOTHING to throw. The sense of gratification, achievement and satisfaction was beyond words! And thus started the Upcycling journey.
Liru Creations has a zero waste policy… meaning use everything or almost everything from the preloved garment. After having made the product, whatever is leftover is put to use to make smaller items. Small bits from the sides are shaped into flowers, leaves and even feathers… a labour intensive job… but it’s worth it. Zippers, buttons, pockets, belts, loops are all incorporated into our designs. This, not only helps us to use every bit of the garment but also gives each product a unique look and style.
This is our mission… to help upcycle pre loved garments, to give them a new life, a new look, a new purpose so that they may not land up in landfills for a long time to come.



Upcycling is a new way of life …for a Sustainable Future.
Welcome to our website where we create one-of-a-kind products using a variety of preloved clothing/fabrics.
We at Liru Creations believe in the power of upcycling to reduce waste from landing up in the landfills. We create beautifully crafted and functional items that are one of a kind which are appealing to our modern lifestyle AND it is kind to our environment as well!
Upcycled fashion is more than just a style; it's a commitment to the planet. Every piece is crafted from upcycled materials, giving it a new life.
When you choose to support Liru Creations, you are not just making a fashion statement; you're making an eco-friendly choice.
“Our product range is one of the best examples of upcycling and our efforts towards a zero waste policy”. The zero waste philosophy indicates that we use all the parts of the garments in some way or the other. 100% zero waste targets is not easy and yet we strive to use every little bit. You will see this in our designs, of our bags and other products, and because of this process and design, no two products are exactly the same!

Transforming trash into treasure is Upcycling!
The treasure that we create is here for you to see and we look forward to your support in this endeavour.

The Upcycling Process
Sourcing -
We carefully source discarded materials/old clothing to give them a new life…a new avatar!

Cleaning & Sorting -
Before we can make something new, we clean and sort the materials to ensure they are in good condition and ready to use.
Designing -
Each garment that comes to us, is carefully evaluated to see what can be made so that we can use as much of the garment as possible. We keep in mind to incorporate the zipper, belt, loops, pockets into the design to avoid wastage and that going into the landfills.
Stitching -
Our tailors with almost 10 years of experience in stitching and who have the same mind-set of no wastage, put their heart and soul into giving the design a physical form and make it a reality.
What else?
Once the product is ready, we go back to the leftover fabric from the garment to see what else can be made. It could be a mobile pouch or a spectacle cover or even a small messenger bag. Each garment brings up unique options. From a saree, there are multiple things that can be created, e.g. beach bag – a purse – wallets, mobile pouches, specs covers etc. OR cushion covers, runners, table mats, hot pot holders, coasters etc. The last bits could be turned into baggage tags! We strive to use every bit. And that is our reward! To be left with nothing!


Our Eco-Friendly Materials

Upcycled Denim Fabric
Discarded denim garments are transformed into unique upcycled products like bags and a variety of home linen. Each piece is a one-of-a-kind creation.

Upcycled Silk Fabric
We source vintage silk saris, shawls etc. to upcycle them into stunning products like cushion covers, purses, wallets, curtains, and lots more. Each piece tells a unique story and is a statement piece in any home.

Upcycled Cotton Fabric
We source cotton fabrics from old clothing and repurpose them into new creations or use them for lining our creations. Either ways we work towards reducing the amount of discarded clothing in the landfills.

How to care for your upcycled products

Remember that these beautifully handcrafted products are made from preloved garments and not virgin fabrics. Therefore they need your care to keep looking good.
• Denim goods can be wiped clean with a damp cloth or gently hand washed. Do not soak. Dry in the shade. Iron gently if needed.
• Other products also can be washed with gentle care and ironed lightly if needed. Please use your discretion. Dry the product completely before using.
• Liru Creations takes no liability of damage to the product after washing.

The Afterlife

When you’ve used the bag/other products for some time and now you feel the need to discard it for some reason, it would be great if you could get in touch with us and ship it back to us. We would be very happy to ensure to give it yet another life!

Our Mission Statement

Reduce Waste -
We believe in creating a positive impact on the environment and our planet, one upcycled product at a time…. And many conversions to using upcycled goods.

Provide Quality Products -
We strive to create functional and beautiful products that satisfy the desire and taste of our clients.

Support our Community -
We believe in supporting our community and providing fair wages and opportunities for all those involved in the upcycling process.

CONTACT US
Email
lirucreations@gmail.com
Phone
9944911697